Strategic Marketing Development for a Product and/ or a Portfolio of Products: Would a Single Tool be Enough?

"Markets are not created by God, nature, or by economic forces, but by businessmen" (Peter Drucker in Zinkin 2006). This simple argument by Peter Drucker states one of the main goals of a company; creating and maintaining satisfied customers. This goal can be fulfilled via one product or a portfolio of products, and when the … Continue reading Strategic Marketing Development for a Product and/ or a Portfolio of Products: Would a Single Tool be Enough?