No one an ignore the fact that personal branding becomes one of the most important skills that anyone should master. If you are a business owner, an employee, or a new entrepreneur, spending conscious effort to create and manage your personal brand is a crucial.
If you are on LinkedIn, you may know that Gary Vaynerchuk is one of the top influencers who tackle this critical area. Personally, I love his videos and posts, despite of not being able to listen to them loudly due to the curses that he enjoys :), I believe the approaches that he provides are excellent.
In his book, Crush It!: Why Now Is the Time to Cash In on Your Passion, Gary structured these thoughts under certain headlines. The book is a very good one for entrepreneurs who are looking to start and sustain a personal brand. In fact, it is even a good one for anyone who is trying to capitalize on the social media buzz that we live nowadays.
Personally, the talk about passion, determination, had work, creating a legacy rather than just a wealth are always very interesting topics for me. Maybe listening to this book in 2018 doesn’t bring new ideas, as we already lived most of the predictions that he talked about, but what is really different in what Gary always provides is the great advice about creating content. I believe that part of the book was the most useful one.