"Markets are not created by God, nature, or by economic forces, but by businessmen" (Peter Drucker in Zinkin 2006). This simple argument by Peter Drucker states one of the main goals of a company; creating and maintaining satisfied customers. This goal can be fulfilled via one product or a portfolio of products, and when the … Continue reading Strategic Marketing Development for a Product and/ or a Portfolio of Products: Would a Single Tool be Enough?
Are you looking for some tips to keep you inspired and improve your life? Here is one of the best lists I have ever read by Robin Sharma! 49 Ways to Get Inspired Do work that pushes you to your edges. Waste zero time on the past. Focus on being masterful at one thing versus … Continue reading 49 Ways to Get Inspired
Lao Tzu, a Chinese philosopher, once said: "Mastering others is strength; mastering yourself is true power” As we are still in the first week of the New Year and everyone is talking about New Year's resolutions, this post is dedicated to present two great tools that can help us to understand ourselves so we can … Continue reading Mastering Yourself